Title: Everybody Writes
Author: Ann Handley
Genre: Non-Fiction, How-to, Business and Marketing
Summary (from Goodreads)
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re a big brand or you’re small and solo.
This is my first foray into the world of non-fiction audiobooks. Call it an experiment. I’ll try anything once.
As a first try, this probably wasn’t the best Non-Fiction book to pick, and it’s been a learning experience listening to it.
Let me clarify – this is an excellent book. It has loads of great tips, loads of really useful, easy to action advice that could help elevate anyone’s writing, whether you’re a newbie, or a seasoned veteran. Handley painstakingly lists resources, tips, dos and don’ts, for a wide range of purposes and platforms. Want to know the optimum number of characters to make your tweet perfectly retweetable? Handley’s got you covered.
The problem is, hearing all this as I’m driving to work in the car isn’t very helpful. Hearing it at all isn’t very helpful, because I want to go back through it, review and recap what I’ve heard, reference the lists and checklists. Which isn’t easy when you’re scanning through an 8 hour long audio-file, trying to find the exact point where she starts talking about your particular area of interest, with no indexing of any sort to assist.
About fifty times during my listening to this audiobook, I wished I had the print version. Or even the ebook version. Which is a testament to how good the content is, and how well Handley presents her information in a way that’s digestible and aspirational. Which has just left me a tad frustrated by the whole experience, to be honest.
Well narrated, well written, but just not the sort of non-fiction book to be ‘read’ in audio. I’ll go for a biography next time my non-fiction itch needs scratching, I think.
Rating: 4/5 (just get the print version)